Amazon Launches Etsy Competitor
Seattle — Amazon.com finally is launching a long-rumored marketplace to rival handcrafted e-commerce site Etsy.
Handmade at Amazon went live Thursday, already populated with more than 5,000 sellers and more than 80,000 products, the e-commerce giant said.
In order to get wares onto Handmade, sellers have to apply and be vetted to check on the materials they use and to ensure all products are made by hand.
Judging by an early look at some of the artisans’ goods, Handmade is full of gold rings, decorative art and thousands of other products that fit into six categories: jewelry, home, artwork, party supplies, kitchen and baby.
Handmade is a direct rival to Brooklyn, N.Y.-based Etsy, which has been struggling on the stock market since its initial public offer in April.
Amazon said it has no plans to allow Handmade sellers to work with manufacturers.