McDonald’s Japan Selling Chocolate French Fries
Tokyo — Is this the answer to McDonald’s problems in Japan? The “McFry Potato Chocolate Sauce”?
Yes, you read that right. French fries covered with not one but two types of chocolate sauce. It’s the fast food chain’s latest effort to turn around its business in Japan after a slew of bad news ranging from a tooth found in the food to a shortage of fries that resulted in rationing.
Recently, McDonald’s launched the Makku Choco Poteto, comprising a box of fries and by a warm pouch of milk and chocolate sauce to squeeze over them. Because everyone knows that there’s nothing worse than soggy chocolate fries. It’s served with a fork and a medium serving costs $2.80.
McDonald’s Japan is busily promoting its latest innovation, offering coupons to Twitter followers. “Did you try it yet,” the company asks.
So far, the reviews are not bad. The intrepid folks over at Rocket News 24 gave the sweet-and-salty taste sensation a thumbs-up.
“Without a doubt, the sauce was the prominent flavour, but with the savoury note, it didn’t taste like a dessert,” a reporter at the website wrote. “Whatever the case, we couldn’t stop putting fistfuls into our mouths, so it was definitely a winning combination!”
The “McFry Potato Chocolate Sauce” is McDonald’s latest attempt to revive its flagging fortunes in Japan.
McDonald’s Japan, which is half-owned by the American parent company, in November reported a net loss of $252 million for the first nine months of last year, its worst result since the company listed in Japan in 2001, Jiji Press reported.
The losses were partly the result of a series of food safety problems that have made customers wary.
In 2014, the burger chain admitted it had been selling expired chicken from China and started getting the meat from a supplier in Thailand.