Communication’s carbon footprint
Oct13

Communication’s carbon footprint

Vital Communities Communications Manager Everything a business does or produces — its goods and services — has a carbon footprint. And so do the words and images that describe those goods and services, including the business’ marketing and communications. Granted, the footprint of telling people about your medical services, baking products or manufacturing equipment is nowhere near as great as the footprint of providing those services...

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The endurance of printed posters
Oct13

The endurance of printed posters

Valley News Staff Writer/Enterprise Editor To say that social media has changed the nature of events promotion would be an understatement. People often turn to Facebook, Instagram and other forms of digital communication to learn about what’s happening in their communities.But that doesn’t mean that other more traditional forms still don’t have an impact, according to three Upper Valley arts organizations. Posters, for example, still...

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Brands that wear well
Oct13

Brands that wear well

Some fashion apparel never goes out of style. The versatile, simple T-shirt has been around for decades and is as popular today as it ever was, especially since printing processes have become more advanced. It seems there is no limit to T-shirt messaging: Advertise a business, outfit employees, celebrate a family reunion, honor a loved one at a charity walk, cherish memories from summer camp, express outrage, humor, sarcasm or just...

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‘It is a captive audience’
Oct13

‘It is a captive audience’

Valley News Correspondent The instant, cost effective and far reaching impact of internet advertising, including websites and social media platforms, have dramatically affected traditional advertising revenues — but not in all sectors.The simple sign, used for centuries whether on a storefront or by the road, still remains an effective way of reaching customers, even as digital advertising and all its 21st century applications that...

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‘They want their kitchen to be grand’
Jul15

‘They want their kitchen to be grand’

Valley News Correspondent Last year, the National Kitchen and Bathroom Association said 70% of homeowners named their kitchens and bathrooms as the spaces they would most likely remodel. According to industry analysts who study home renovation trends, remodeling expenditures were projected to continue to grow by at least 10%.The range of costs for a full kitchen remodel is quite broad, but the minimum is around $25,000 and can rise to...

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Basing a business on self-care
Jul15

Basing a business on self-care

Valley News Correspondent WHITE RIVER JUNCTION — Harnessing the power of natural ingredients is Kirsten Connor’s focus at Flourish Beauty Lab, her store where she makes and sells body care products suitable for those with sensitive skin. Connor has seen an increase in demand for her products as more people turn to natural ingredients for body care products. Free Verse Farm in Chelsea has seen a similar demand and both companies expect...

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Heat pumps are here to stay
Apr14

Heat pumps are here to stay

For Vital Communities Imagine a refrigerator that increased threefold anything you put in it. Nice thought. But what sort of device multiplies by three what’s put into it? Heat pumps do. Every BTU — or British thermal unit — of electricity used by a heat pump produces three BTUs of heat, or thermal energy. That’s 300% efficiency. Compare that with 90% or lower efficiency of heaters using fossil fuels, wood or electric resistance. This...

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Finding ways to be energy efficient
Apr14

Finding ways to be energy efficient

Valley News Correspondent Kim Quirk, branch manager at ReVision Energy in Enfield, studies sustainability and energy efficiency. In 2009, she started Energy Emporium, a business that helped people move towards energy efficient, fossil fuel free homes. Quirk merged her business with ReVision Energy in 2019 and continues to provide the Upper Valley community with services such as solar panel installation, renewable energy products and...

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‘Being able to solve issues every day’
Apr14

‘Being able to solve issues every day’

Valley News Correspondent For decades, the trades have seemed like an unconventional career path for women and the statistics back that up: According to a 2021 U.S. Bureau of Labor Statistics data report, only 1.7% of electricians in the country are women. Undeterred by the statistics, two female electricians from the Upper Valley have found joining the trades to be a smart and rewarding career choice. Both women described what it’s...

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