Advertising Rules For Kids Not the Same With Apps
Washington — For decades, advertising to children on television has been held to tougher rules than commercials for adults. Federal regulators have long been concerned that kids are more vulnerable to marketing and have a tougher time distinguishing between an ad and a show. Now with new apps, such as YouTube Kids, hosting videos aimed at children, the same rules aren’t being applied, opening up children to more advertising than ever,...
