Baking Bust Hits Pillsbury, General Mills
Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty Crocker baking mixes, a classic General Mills offering, have been in the dumps for over two years. Another major part of the General Mills baking business, its Pillsbury refrigerated dough line, has experienced weakness, too. Indeed, the...
