Vermonter Out as Beer Spokesman
Can the second Most Interesting Man in the World really be as interesting as the first? Dos Equis is sending the advertising character that sent its sales into the stratosphere over the last nine years on a rocket to Mars in its latest commercial, introduced last week. It is billed as a one-way trip, which by definition will make the Most Interesting Man, played until now by Jonathan Goldsmith, no longer the most interesting man in...
Something Brewing at HomeLife Expo?
This year’s HomeLife Expo might have something new on tap, literally. Final details are being worked out to host a beer and wine tasting at this year’s show, according to Janet Rebman, executive director of the Hanover Area Chamber of Commerce. The Expo, being held March 18-20 at Leverone Field House in Hanover, is a joint collaboration of the Hanover and Lebanon chambers, and is now in its 38th year. “The goal of the show is to bring...
Universities Tap Into Craft Beer Growth by Offering Classes
Montpelier — With an explosion in growth in the craft beer industry over the last decade, it’s not enough to simply have a passion for brewing and beer when it comes to starting a brewery or working for one as the industry gets more competitive. Recognizing that, some universities are now offering online programs on the business of craft beer. In the last decade, the number of craft breweries has grown to more than 4,000 in the U.S....
Beer Mega-Merger May or May Not Affect U.S. Market
Anheuser-Busch InBev announced last week that it had reached a $106 billion deal to acquire SABMiller, creating a behemoth that would control nearly a third of the world’s beer supply. The acquisition, which was agreed to after several failed offers over the past few years, would make it the fourth-largest takeover in corporate history. Anheuser-Busch InBev, based in Belgium, owns a handful of the world’s most famous beer brands,...
Pour One Out: Self-Serve Bars Are On the Rise
Los Angeles —Your next draft may be pulled not by a bartender — but by you. A small but growing number of gastropubs and fast-casual restaurants are going self-serve, installing systems that enable drinkers to draw their own taps, similar to the soda fountain at McDonald’s but far more sophisticated. Establishments in the notoriously low-margin restaurant industry say the technology not only cuts labor costs but also boosts revenue by...
