Baking Bust Hits Pillsbury, General Mills
Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty Crocker baking mixes, a classic General Mills offering, have been in the dumps for over two years. Another major part of the General Mills baking business, its Pillsbury refrigerated dough line, has experienced weakness, too. Indeed, the...
From the Editor: They’ve Come A Long Way
Allow me to be among the last to acknowledge the conclusion of Mad Men, the AMC drama set during the male-dominated 1960s in the male-dominated world of Madison Avenue advertising. Among this show’s many pleasures were the spot-on props and costumes that, for those of us who lived through that time, were like family photographs come to life. Even better, and more relevant for us today, was the show’s portrayal of its key female...
