For Millennials, Cereal Requires Too Much Work
Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: Its convenience. And...
All-Day Breakfast Fuels McDonald’s
McDonald’s Corp., waging a comeback effort under Chief Executive Officer Steve Easterbrook, posted its best quarterly growth in almost four years after a move to serve breakfast all day helped fuel U.S. sales. Global same-store sales surged 5 percent in the fourth quarter, the Oak Brook, Ill.-based company said in a statement on Monday. Analysts had estimated 3.2 percent. Profit also topped predictions, raising optimism that...
All-Day Breakfast Helps McDonald’s Reverse Slump
Turns out that an Egg McMuffin for lunch hit the spot at McDonald’s. The fast-food giant’s decision this fall to offer breakfast items all day in the U.S. market is one reason why McDonald’s is ending 2015 on a notable upswing after starting the year in a deep slump. Under the guidance of Steve Easterbrook, who took over as McDonald’s chief executive in March, the chain’s U.S. comparable-store sales — that is, sales at restaurants...
From Screens to Spoons
Bradford, Vt. — Ed Morrison had had his fill of the West Coast. Now, he wants others to eat their fill. His stint as an extra in movies and TV shows was fun, he said, but it doesn’t beat seeing a happy customer enjoy one of his hearty “country breakfasts.” “I’m all about family and feeding the people,” Morrison said, fresh off the breakfast shift at the Green Mountain Diner. “Nobody goes away hungry from here.” Morrison opened the...
Office Coach: Get co-workers to join your complaint or drop it
The woman in the next cubicle is driving me crazy. “Helen” is a heavy smoker, so she coughs all the time. Her cellphone rings constantly with calls from her kids, and she conducts these conversations in a very loud voice. She also eats breakfast and lunch at her desk every day. I have started wearing headphones, but I can’t escape the smelly food that Helen brings to work. Since we don’t have a break room, there’s not much I can do...
