Cater to Boomers or Millennials? Homebuilders Caught in Between
Las Vegas — The U.S. housing industry is being pulled in two directions. Baby boomers with big housing bucks to spend still rank at the top of many builders’ customer lists. But rising sales to millions of millennials have sent builders scrambling to tailor houses for the next generation of buyers. “Millennials are really coming into the market in significant numbers,” Dan DiClerico of Consumer Reports told homebuilders from around...
Builders Chase Millennials By Decreasing Price Scale
Surging prices almost have closed off the new-home market to young buyers like Brandon and Quincey Lindemann. But the Denver-area couple has found a way in. The Lindemanns in October paid $350,000 for a three-bedroom house at Tri Pointe Group Inc.’s Terrain, a new Castle Rock, Colo., community designed for first-time buyers. While the home has press-board kitchen counters and a yard too small for the children the Lindemanns plan to...
