Fast-Food Giants Battling It Out in Latest Price Fight
New York — Another price fight is breaking out among the country’s biggest burger chains, this time with meal combos designed to make people forget about the once ubiquitous dollar menus. The new “bundled offers” show how hungry McDonald’s, Burger King and Wendy’s are to win over deal seekers, and how quickly a popular idea gets copied in the fast-food industry. The latest trend on the value front popped up in late 2015 after Wendy’s...
McDonald’s Shrinking With Surge of Chipotle, Panera Others
McDonald’s missteps are well-known. At a time when specialization is increasingly important in the food business, the brand has opted for breadth, offering everything under the moon: hamburgers, salads, yogurt parfaits, and fancy chicken wraps. And it hasn’t worked. In fact, that’s putting it mildly. Month after month, the burger behemoth has had to share that it has, once again, seen same-store sales drop in the United States. The...
Consumer Confidential: Killing Robocalls Is Easier Said Than Done
Want to know who’s to blame for all those annoying robocalls during dinner? Nathan Kingsbury, that’s who. He was the AT&T vice president who signed his name to a 1913 letter pledging that the company would open its network to other phone services. The so-called Kingsbury Commitment settled an antitrust case brought by the federal government and paved the way for the modern phone system. “Because of Kingsbury, we were able to have...
McDonald’s Has Plan to Woo Customers
Washington — McDonald’s knows you’re not lovin’ it anymore, and thinks it’s got a great new plan to win you back. The world’s biggest burger chain plans to restructure its globe-spanning empire, slash costs and spruce up its menu in hopes of becoming what a turnaround plan released Monday called “a modern, progressive burger company.” The 60-year-old Golden Arches has struggled to regild itself amid competition from “better burger”...
