Lincoln: A Lot of SUV for a Princely Sum
The crossover segment is hot and the competition is fierce. Lincoln’s 2016 MKX will be vying for buyers against a whole batch of “X” sport utility vehicles: the BMW X5, Acura MDX, Cadillac SRX and segment leader Lexus RX. Complicating things for Lincoln, Lexus is coming out with a brand-new version of that SUV, a fourth generation of its top-selling vehicle. To score, Lincoln will have to attract two kinds of buyers. First, it will...
