Baking Bust Hits Pillsbury, General Mills
Feb14

Baking Bust Hits Pillsbury, General Mills

Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty Crocker baking mixes, a classic General Mills offering, have been in the dumps for over two years. Another major part of the General Mills baking business, its Pillsbury refrigerated dough line, has experienced weakness, too. Indeed, the...

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One Company Bucks Frozen Foods Decline

Literally and figuratively, frozen food is not a hot business. The meals are cold and sales are down. Consumers are shifting to fresher options. So the frozen food aisle may seem like the last place you’d seen innovation in your local grocery store. Yet Atkins Nutritionals has somehow defied the trend. Its frozen meals were one of 12 products recognized in Nielsen’s 2015 Breakthrough Innovation report. To be honored, the products had...

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