For Millennials, Cereal Requires Too Much Work
Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: Its convenience. And...
Suit: Protein Cheerios Misleads Consumers
Macho men and women, beware. General Mills, the maker of Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Cheerios, has a clever new trick, according to a lawsuit brought against the company last week by consumer group Center for Science in the Public Interest (CSPI). The suit alleges that the cereal maker has been selling a new product called Protein Cheerios, which the company first introduced last year, under false pretenses....
