For Millennials, Cereal Requires Too Much Work
Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: Its convenience. And...
Pizza Hut: Convenience Is Key to Increasing Sales
New York — Yum CEO Greg Creed thinks he figured out why sales at Pizza Hut have gone cold: The chain needs to be more like the car-hailing service Uber. “If you think about the Uber experience, it’s easy to use, it’s easy to pay, it’s very easy to track,” Creed said in a phone interview from Dallas late Thursday after Yum Brands’ investor day. During a presentation, Creed said there was a time when the way to beat the competition was...
Convenience Driving Food Delivery Mania
Delivery is hot right now, with Taco Bell announcing Wednesday it’s bringing tacos, burritos and other Mexican-inspired fare to the doorsteps of customers in some 200 locations around the United States. The fast-food chain is the latest addition to an already long list of quick-service giants that offer delivery — including Starbucks, Chipotle, McDonald’s and Dunkin’ Donuts. And it underscores an increasingly apparent truth about what...
