People Tried to Eat Better, But Doughnut Sales Went Up
The doughnut business is resilient. More than a year ago, doughnut makers began to notice their breakfast business dip. Also, people began to realize that starting your day with a hunk of sugary, fried dough (often covered in chocolate) wasn’t healthy. Investors shied away from bakers and hopped on with healthier snack companies like the makers of energy bars and trail mixes. Now they’re slowly crawling back to doughnuts. It seems...
