All-Day Breakfast Helps McDonald’s Reverse Slump
Turns out that an Egg McMuffin for lunch hit the spot at McDonald’s. The fast-food giant’s decision this fall to offer breakfast items all day in the U.S. market is one reason why McDonald’s is ending 2015 on a notable upswing after starting the year in a deep slump. Under the guidance of Steve Easterbrook, who took over as McDonald’s chief executive in March, the chain’s U.S. comparable-store sales — that is, sales at restaurants...
