All-Day Breakfast Fuels McDonald’s
McDonald’s Corp., waging a comeback effort under Chief Executive Officer Steve Easterbrook, posted its best quarterly growth in almost four years after a move to serve breakfast all day helped fuel U.S. sales. Global same-store sales surged 5 percent in the fourth quarter, the Oak Brook, Ill.-based company said in a statement on Monday. Analysts had estimated 3.2 percent. Profit also topped predictions, raising optimism that...
All-Day Breakfast Helps McDonald’s Reverse Slump
Turns out that an Egg McMuffin for lunch hit the spot at McDonald’s. The fast-food giant’s decision this fall to offer breakfast items all day in the U.S. market is one reason why McDonald’s is ending 2015 on a notable upswing after starting the year in a deep slump. Under the guidance of Steve Easterbrook, who took over as McDonald’s chief executive in March, the chain’s U.S. comparable-store sales — that is, sales at restaurants...
McDonald’s Has Plan to Woo Customers
Washington — McDonald’s knows you’re not lovin’ it anymore, and thinks it’s got a great new plan to win you back. The world’s biggest burger chain plans to restructure its globe-spanning empire, slash costs and spruce up its menu in hopes of becoming what a turnaround plan released Monday called “a modern, progressive burger company.” The 60-year-old Golden Arches has struggled to regild itself amid competition from “better burger”...
