1% of Items Draw 76% of Online Dollars
As millions of online shoppers swipe and tap their way down their Christmas shopping lists this year, two categories are forecast to account for most of people’s projected $83 billion in spending: electronics and gift cards. Based on an analysis of more than 1 trillion visits to retail websites, Adobe predicts that 76 percent of online sales during the holiday season will be rung up from just 1 percent of items. Some 60 percent of...
