Brain Waves Mined for Design of Vehicles Like Ford Gt
Detroit — Ford is adding data and the measurement of brain wave functions to its palette for improving the interior design of future vehicles from the Focus to the GT supercar. The exterior of a vehicle is what attracts a buyer and is a top purchase consideration, said Raj Nair, head of global product development. But a bad impression of the interior is one of the top three reasons for not buying a vehicle, especially as the average...
