Taco Bell Ads Make The Old Seem New
True taco savants could only shake their heads on Super Bowl Sunday. After weeks of hype, including breathless news releases, YouTube videos and a preordering campaign — Taco Bell released its top-secret innovation in a Super Bowl commercial that cost it millions. The fast food chain hyped the creation as bigger than a Mars landing, hoverboards and Tinder. So what was that amazing innovation? A taco with cheese in the shell, dubbed...
All-Day Breakfast Fuels McDonald’s
McDonald’s Corp., waging a comeback effort under Chief Executive Officer Steve Easterbrook, posted its best quarterly growth in almost four years after a move to serve breakfast all day helped fuel U.S. sales. Global same-store sales surged 5 percent in the fourth quarter, the Oak Brook, Ill.-based company said in a statement on Monday. Analysts had estimated 3.2 percent. Profit also topped predictions, raising optimism that...
Fast-Food Giants Battling It Out in Latest Price Fight
New York — Another price fight is breaking out among the country’s biggest burger chains, this time with meal combos designed to make people forget about the once ubiquitous dollar menus. The new “bundled offers” show how hungry McDonald’s, Burger King and Wendy’s are to win over deal seekers, and how quickly a popular idea gets copied in the fast-food industry. The latest trend on the value front popped up in late 2015 after Wendy’s...
How to Get A Disability Application ‘Fast-Tracked’
Question: I’ve heard there is a way for my daughter to get her disability application on the “fast track.” How does this work? Answer: If your daughter has one of the more than 200 impairments on the Compassionate Allowances list at http://www.socialsecurity.gov/compassionateallowances, her application might be “fast-tracked” for a decision. Compassionate Allowances make it possible for applicants to receive a decision on their...
McDonald’s Shrinking With Surge of Chipotle, Panera Others
McDonald’s missteps are well-known. At a time when specialization is increasingly important in the food business, the brand has opted for breadth, offering everything under the moon: hamburgers, salads, yogurt parfaits, and fancy chicken wraps. And it hasn’t worked. In fact, that’s putting it mildly. Month after month, the burger behemoth has had to share that it has, once again, seen same-store sales drop in the United States. The...
