Digital Technology In Grocery Aisles
Horicon, Wis. — Mike Hansen, a resident of this small, southeastern Wisconsin town, got a computer six years ago but has yet to set up an online connection. Hansen, however, has started borrowing an iPad from the service desk at a nearby Piggly Wiggly store to do his weekly grocery shopping. The attraction: an app the grocer makes available to its customers. It gives them savings and loyalty points while they’re shopping and provides...
