Traditional Holiday Ads Move Online

By Drew Harwell The Washington Post - Nov 17, 2015

Shortly before Hallmark would have traditionally launched its seasonal commercial heart-warmers, the greeting-card giant made a surprising confession: This year, for the first time ever, it would spend nothing on holiday TV ads. Instead, the struggling keepsakery will go all-digital, spending on cheeky YouTube ads and partnering with bloggers to sing the brand’s praises. It is also paying the photo-sharing app Snapchat to plaster...