Developers Thinking Inside The Box — the Cargo Box
Los Angeles — Slinging fresh juices and smoothies at two shops in Los Angeles, the owners of The Juice were initially skeptical when approached with an unusual proposition for a new location: a pop-up housed in a shipping container in the city’s Arts District. Elizabeth Halpern and her business partner, Melissa Cronkhite, questioned how many customers they would attract in the downtown Los Angeles neighborhood. What eventually won...
