Taco Bell Ads Make The Old Seem New
True taco savants could only shake their heads on Super Bowl Sunday. After weeks of hype, including breathless news releases, YouTube videos and a preordering campaign — Taco Bell released its top-secret innovation in a Super Bowl commercial that cost it millions. The fast food chain hyped the creation as bigger than a Mars landing, hoverboards and Tinder. So what was that amazing innovation? A taco with cheese in the shell, dubbed...
Women and Business: Perfecting the Perfect Pitch
What better way to start the New Year than with a resolution to improve your business pitch? For that matter, even if you do not have a business to promote, you still need a pitch. You may have to introduce yourself at a social gathering, for example. How do you make yourself interesting? In my research for last month’s column on business networking, I discovered Dartmouth College’s DEN Innovation Center and its Digital Arts,...
One Company Bucks Frozen Foods Decline
Literally and figuratively, frozen food is not a hot business. The meals are cold and sales are down. Consumers are shifting to fresher options. So the frozen food aisle may seem like the last place you’d seen innovation in your local grocery store. Yet Atkins Nutritionals has somehow defied the trend. Its frozen meals were one of 12 products recognized in Nielsen’s 2015 Breakthrough Innovation report. To be honored, the products had...
