Krispy Kreme Pushes Into Starbucks’ Turf With Focus on Coffee

Krispy Kreme Doughnuts Inc., facing slower sales growth and more demanding customers, is pushing deeper into Starbucks Corp.’s territory. The company is doing more to promote its coffee, which for years was an afterthought at the doughnut chain. At a test location in Clemmons, N.C., workers are grinding beans and using a manual espresso machine to make lattes and cappuccinos. They’re even referring to themselves as baristas, and...

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