Business of Agriculture: Programs and politics in the promotion of agricultural products
It’s an axiom of agriculture as old as the hills: 50 percent of farming is producing the commodity, the other 50 percent is marketing the product at a price that makes enough money to sustain the farm enterprise. While the issues of contemporary production agriculture tend to get most of the media and political attention — think water-quality regulations, animal welfare, pesticide hazards — there’s a vast parallel universe of...
Company News: March 2016
GW Plastics has announced the completion of a major expansion of its Dongguan, China, facilities. The project more than doubled the size of the plant, and the new 125,000-square-foot facility will allow the company to streamline its tooling, molding and medical device assembly operations while leaving room for contract manufacturing growth, the company said in a news release. GW Plastics plans to enhance its Asia manufacturing...
Company News: March 2016
GW Plastics has announced the completion of a major expansion of its Dongguan, China, facilities. The project more than doubled the size of the plant, and the new 125,000-square-foot facility will allow the company to streamline its tooling, molding and medical device assembly operations while leaving room for contract manufacturing growth, the company said in a news release. GW Plastics plans to enhance its Asia manufacturing...
Taco Bell Ads Make The Old Seem New
True taco savants could only shake their heads on Super Bowl Sunday. After weeks of hype, including breathless news releases, YouTube videos and a preordering campaign — Taco Bell released its top-secret innovation in a Super Bowl commercial that cost it millions. The fast food chain hyped the creation as bigger than a Mars landing, hoverboards and Tinder. So what was that amazing innovation? A taco with cheese in the shell, dubbed...
Panthers Cam Newton Targets Kids’ Market
Grown-up athletes typically endorse grown-up products. Peyton Manning pushes Nationwide insurance; Tom Brady plugs Movado fashion watches. Cam Newton? He’s 6-foot-5, 245 pounds, and all Nickelodeon. The Carolina Panthers’ 26-year-old quarterback is using his Super Bowl run to establish himself as a pitch-man to America’s youngest consumers. Unlike other professional athletes chasing moneyed older fans, Newton is wooing kids. “He’s...
