Mercedes Has Growth Challenges

Mercedes-Benz is completing a decade-long rejuvenation with the new E-Class sedan this month, capping an unprecedented flurry of fresh models that have brought rapid expansion but will make future growth tougher to deliver. The overhaul of Mercedes’ bread-and-better business sedan marks the last major model to get a technology and design upgrade until the next-generation A-Class hatchback rolls out in 2018. By that time, Mercedes will...

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Mercedes ‘Robots’ Can’t Keep Up

Mercedes-Benz offers the S-Class sedan with a growing array of options such as carbon-fiber trim, heated and cooled cupholders and four types of caps for the tire valves, and the carmaker’s robots can’t keep up. With customization key to wooing modern consumers, the flexibility and dexterity of human workers is reclaiming space on Mercedes’ assembly lines. That bucks a trend that has given machines the upper hand since legendary U.S....

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