Taco Bell Ads Make The Old Seem New
True taco savants could only shake their heads on Super Bowl Sunday. After weeks of hype, including breathless news releases, YouTube videos and a preordering campaign — Taco Bell released its top-secret innovation in a Super Bowl commercial that cost it millions. The fast food chain hyped the creation as bigger than a Mars landing, hoverboards and Tinder. So what was that amazing innovation? A taco with cheese in the shell, dubbed...
Chipotle Expands in London
London — Chipotle Mexican Grill is more than a popular dining chain in the U.S. It’s a $20 billion burrito empire. In Britain, it’s just another Mexican joint that competes on the high street with home-grown competitors such as Chilango, Tortilla, and Benito’s Hat. But this Denver-based company means business in Europe, and last week it opened its seventh restaurant in London. “London is probably the most dynamic market in Europe:...
New spot by bridge offers Mexican fare in Shelburne Falls
SHELBURNE FALLS — Shelburne Falls has Bridge Street, the Iron Bridge and the Bridge of Flowers. Now it has a new little eatery near all these bridges. “Ponte” is Spanish for “bridge,” and Ponte Restaurante , set up by former Green Emporium restaurateurs Chef Michael Collins and Pacifico “Tony” Palumbo, offers Mexican-style dishes, tacos, baked goods, soups, chili, cubanos and made-to-order sodas like ginger fizz or apple soda. Working...
