Chuck E. Cheese Gets Makeover
Chuck E. Cheese, the kiddie pizza chain acquired by private-equity firm Apollo Global Management last year, thinks it has a solution to its sales slump: winning over millennial moms. The restaurants have never had difficulty appealing to kids, thanks to a combination of pizza, arcade games and guitar-playing animatronic characters. But getting parents on board — especially the younger generation of moms who are seeking higher-quality...
Some Millennials Socking Away 15%of Their Salary
Meet the Millennial Super Saver. He or she is an ordinary human, 18 to 34, who saves at least 15 percent of his or her salary each year in a 401(k) retirement savings plan. The mission: Save enough to retire comfortably. Or at least retire. An analysis by Fidelity Investments of the 13 million participants in 401(k) plans it administers found close to 421,000 of these young “super savers,” as Fidelity calls them, accounting for almost...
Taco Bell Bones Up on Youth Lingo
New York — Taco Bell executives are studying a strange new vocabulary emerging on this side of the border — the lingo of its young customers. CEO Brian Niccol said the company features a “Millennial Word of the Week” at its headquarters as a reminder of how the chain’s biggest fan base communicates. Niccol said the words are “curated” by a group of employees in their 20s who send out an email every Tuesday or Wednesday. The words also...
