Baking Bust Hits Pillsbury, General Mills
Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty Crocker baking mixes, a classic General Mills offering, have been in the dumps for over two years. Another major part of the General Mills baking business, its Pillsbury refrigerated dough line, has experienced weakness, too. Indeed, the...
Big Food Adapts to Changing Tastes
Minneapolis — Grocery store favorites like Betty Crocker and Hamburger Helper are hurting. Cheerios, still the nation’s No. 1 cereal brand, needs some help. Customers are eating more fresh produce and meats, more and more often bypassing the center aisles where Big Food companies like Golden Valley-based General Mills reign. They also are turning to products from newer companies, which are having an easier time finding a niche in the...
Complementary Cross-Marketing as InnerAsia Trading Co., Pompanoosuc Mills Work Together
Hanover — Kesang Tashi, whose Khawachen store on Main Street in Hanover has been selling hand-woven Tibetan rugs, handbags and jewelery for 10 years, is closing shop and moving his business to Pompanoosuc Mills, where he is entering into a “cross marketing” venture with the East Thetford-based furniture maker. “We are getting away from being a retail-oriented business and going back to our roots as a designer, producer and marketer of...
