Chuck E. Cheese Gets Makeover
Chuck E. Cheese, the kiddie pizza chain acquired by private-equity firm Apollo Global Management last year, thinks it has a solution to its sales slump: winning over millennial moms. The restaurants have never had difficulty appealing to kids, thanks to a combination of pizza, arcade games and guitar-playing animatronic characters. But getting parents on board — especially the younger generation of moms who are seeking higher-quality...
