McDonald’s Shrinking With Surge of Chipotle, Panera Others
McDonald’s missteps are well-known. At a time when specialization is increasingly important in the food business, the brand has opted for breadth, offering everything under the moon: hamburgers, salads, yogurt parfaits, and fancy chicken wraps. And it hasn’t worked. In fact, that’s putting it mildly. Month after month, the burger behemoth has had to share that it has, once again, seen same-store sales drop in the United States. The...
