Business of Agriculture: Programs and politics in the promotion of agricultural products
It’s an axiom of agriculture as old as the hills: 50 percent of farming is producing the commodity, the other 50 percent is marketing the product at a price that makes enough money to sustain the farm enterprise. While the issues of contemporary production agriculture tend to get most of the media and political attention — think water-quality regulations, animal welfare, pesticide hazards — there’s a vast parallel universe of...
