Next Big Workplace Perk: College Debt Relief

Minneapolis — A growing number of companies are dangling a recruitment perk that is tailor-made for the millennial generation: debt relief. Free snacks and gym memberships don’t hold the allure they once did for young people entering the working world. Buried under student loans of more than $29,000 on average, they want help. “For this millennial group, it’s more important than the 401(k),” said Tim DeMello, CEO and founder of...

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