Panthers Cam Newton Targets Kids’ Market
Grown-up athletes typically endorse grown-up products. Peyton Manning pushes Nationwide insurance; Tom Brady plugs Movado fashion watches. Cam Newton? He’s 6-foot-5, 245 pounds, and all Nickelodeon. The Carolina Panthers’ 26-year-old quarterback is using his Super Bowl run to establish himself as a pitch-man to America’s youngest consumers. Unlike other professional athletes chasing moneyed older fans, Newton is wooing kids. “He’s...
