Complementary Cross-Marketing as InnerAsia Trading Co., Pompanoosuc Mills Work Together
Hanover — Kesang Tashi, whose Khawachen store on Main Street in Hanover has been selling hand-woven Tibetan rugs, handbags and jewelery for 10 years, is closing shop and moving his business to Pompanoosuc Mills, where he is entering into a “cross marketing” venture with the East Thetford-based furniture maker. “We are getting away from being a retail-oriented business and going back to our roots as a designer, producer and marketer of...
