Leader of the Midsize Sedan Pack
If you want to stand out in the marketplace, take something ordinary, give it a twist and you’ll wind up with something perceived as quite different. For instance, if you renovated Kmart stores and stocked them with items that are stylish yet reasonably priced, you’d have Target. Or consider Mr. Coffee. Instead of making a large pot to be shared by everyone, filter your thinking though the selfish “me decade,” baby boomer cultural...
