Fresh-Foods Era Has Campbell Soup Cooking Up New Products
To understand the ideas driving the overhaul of Campbell Soup Co., it helps to consider how the packaged food giant describes the products it makes. Instead of “formulas and processing,” company leaders now talk about “recipes and cooking.” It is a subtle verbal cue that reflects what the company behind Campbell’s soup, Pepperidge Farm cookies and SpaghettiOs said is an “extreme makeover” to prevent it from becoming irrelevant in a...
