Wheels: The Marketing Pitch Has Swagger

By Warren Brown Special To The Washington Post - Apr 19, 2015

This column is about the 2015 Land Rover Range Rover Evoque sport-utility vehicle. But the annoyance of two General Motors television commercials — one for Buick, the other for Cadillac — keeps grating on my nerves. My mind can’t turn them off, and maybe that is the point of such advertising. You can’t jettison the message, albeit upsetting, from the creative precincts of your head. Both GM spots ultimately are self-defeating for the...