Taco Bell Ads Make The Old Seem New
True taco savants could only shake their heads on Super Bowl Sunday. After weeks of hype, including breathless news releases, YouTube videos and a preordering campaign — Taco Bell released its top-secret innovation in a Super Bowl commercial that cost it millions. The fast food chain hyped the creation as bigger than a Mars landing, hoverboards and Tinder. So what was that amazing innovation? A taco with cheese in the shell, dubbed...
Auto Review: Leading the Pack of Midsize Pickups
Mean-spirited midsize pickups shook me into a denim and tie-dyed froth in the ’70s . I looked like some sort of wobbly hippie-dippy milkshake when I poured myself out of those trucks — and that was after just a 10-minute trip to the grocery store. My first puny pickup — a tinny, mustard-colored ’77 Datsun that I bought after extended exposure to the Grateful Dead and Elvis Costello — bounced and vibrated so badly that I could not see...
Taco Bell Bones Up on Youth Lingo
New York — Taco Bell executives are studying a strange new vocabulary emerging on this side of the border — the lingo of its young customers. CEO Brian Niccol said the company features a “Millennial Word of the Week” at its headquarters as a reminder of how the chain’s biggest fan base communicates. Niccol said the words are “curated” by a group of employees in their 20s who send out an email every Tuesday or Wednesday. The words also...
