Consumer Confidential: TiVo Users: Your TV Watching Is Being Watched
If you’re a TiVo user, your digital video recorder may be ratting you out to advertisers. In the latest example of consumer privacy being threatened by Big Data, TiVo’s number-crunching subsidiary earlier this month announced a partnership with media heavyweight Viacom that helps advertisers target TV viewers with specific commercials. Think of it like this: A car company wants to reach men in their 20s. Viacom knows that younger guys...
