A Crossover That Measures Up
The Nissan Rogue has a name that’s the antithesis of its look. There’s nothing rogue about it. And that’s a good thing. Or at least consumers think so. Since the vehicle’s launch in 2007, annual sales have climbed from 73,000 to more than 200,000. That trend has continued, according to the latest numbers, with June sales up 54.3 percent compared to June 2014. Annual sales are up 36.3 percent. So what do drivers find so fetching about...
Individuality in the Mainstream
It’s been four years since Fiat re-entered the U.S. market. Yet despite new showrooms and provocative advertising campaigns, Fiat’s brand awareness seems as small as the diminutive 500 it sells, which is nicknamed “Topolino,” or little mouse, in Italy. Despite the slightly larger 500L crossover, Fiat’s 2014 sales in the United States totaled but 46,121 vehicles, trailing such laggards as Mitsubishi and Volkswagen. Fiat knows that in...
