Toymakers Turn to YouTube
Dec20

Toymakers Turn to YouTube

San Diego — Children used to gravitate toward the Rokenbok display at mom-and-pop stores to get their hands on the toymaker’s monorail sets, robots and battery-powered dump trucks. But as big retailers like Wal-Mart and Target drove many of those specialty stores out of business several years ago, the San Diego area toy brand struggled to give shoppers a close look at their pricey play sets, which can cost hundreds of dollars. That’s...

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Advertising Rules For Kids Not the Same With Apps

Washington — For decades, advertising to children on television has been held to tougher rules than commercials for adults. Federal regulators have long been concerned that kids are more vulnerable to marketing and have a tougher time distinguishing between an ad and a show. Now with new apps, such as YouTube Kids, hosting videos aimed at children, the same rules aren’t being applied, opening up children to more advertising than ever,...

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