‘Shut Up, My Spot Is On’
Feb07

‘Shut Up, My Spot Is On’

Los Angeles — Who was the least valuable player in last year’s Super Bowl? Viewers might say it was the tousle-haired young boy in the Nationwide Insurance spot, talking about all the cool things he missed because he was killed in a household accident. Headline writers dubbed it the “Dead Kid” commercial. Social media buzzed with outrage. The company was forced to issue a statement explaining it didn’t mean to upset anyone....

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