YouTube Entering Paid Content Area
Could it soon be time to YouTube and chill? The world’s biggest online video platform will officially crack into the paid original content business next week when it premieres the first four titles produced for its new subscription service, YouTube Red, the company said last week. Included in the Feb. 10 launch: Dance Camp, a musical teen drama produced by digital network AwesomenessTV; Scare PewDiePie, a series that pairs YouTube...
Toymakers Turn to YouTube
San Diego — Children used to gravitate toward the Rokenbok display at mom-and-pop stores to get their hands on the toymaker’s monorail sets, robots and battery-powered dump trucks. But as big retailers like Wal-Mart and Target drove many of those specialty stores out of business several years ago, the San Diego area toy brand struggled to give shoppers a close look at their pricey play sets, which can cost hundreds of dollars. That’s...
Future Cord-Cutters of America
San Diego — On weekdays in the Larsen household, Kirsten, 12, and Soren, 15, get up early and park themselves on the couch before school. But they do not turn on the TV. Instead, the youngsters each pull out their respective phones and fire up YouTube to get a dose of videos, essentially acquiring the information they need to know before encountering peers. Say hello to the future cord-cutters of America. Not only is cable becoming...
Advertising Rules For Kids Not the Same With Apps
Washington — For decades, advertising to children on television has been held to tougher rules than commercials for adults. Federal regulators have long been concerned that kids are more vulnerable to marketing and have a tougher time distinguishing between an ad and a show. Now with new apps, such as YouTube Kids, hosting videos aimed at children, the same rules aren’t being applied, opening up children to more advertising than ever,...
